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PY-00

A skincare routine designed by the numbers.

Packaging design and Identity concept for PY-00, a minimal skincare brand.

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brand colours

The identity uses nude colours to symbolise various skin tones while allowing for a colour system that can be continuously built on.

COLOR  PALETTE
Brown Packaging on a background of oil bubbles
Two brown tube bottles placed on a ledge
A packaging box in full view
A brown packaging box in full view
Two brown tube bottles floating

Packaging

The packaging identity is minimally designed to focus on the essential basic details and to boldly stand out among the plethora of skincare brands.

Two brown packaging boxes placed side by side
Two brown tubes floating over a background with numbers
Brown tube floating
Brown tube on a background of oil bubbles

Number System

The brand seeks to streamline the usually exhaustive skincare process - so, we designed a numbering system for the packaging to a) illustrate the skincare steps so you know which product to use next and b) easily label and design subsequent products added to the range.

Two brown tube bottles placed on a ledge

fin.

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