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Paradis
Paradis
Designed for indulgence, elevated for experience.
We elevated the Paradis Lagos experience by crafting a unified visual identity that seamlessly blends a striking identity, packaging and website design. Bold typography, a refined colour palette, and immersive imagery evoke the restolounge’s urban elegance and rooftop allure, ensuring every touchpoint—from printed menus to the dynamic website—invites guests to indulge in its luxurious ambience.
VISIT WEBSITE
Food Imagery: Paradis
brand colours
brand colours
Paradis is represented with a unique colour palette that is reflective of the decor and finishing of the restaurant and lounge’s interior. Paired alongside the solid colours are marble swatches derived
from the marble finishing in the restaurant. These swatches are an extension of the decor that can be used as an added visual element to a layout.
COLOR PALETTE
DIGITAL EXPERIENCE
DIGITAL EXPERIENCE
The website features high-resolution imagery and sleek typography that reflect the venue’s chic ambiance and panoramic city views. By integrating intuitive navigation with interactive elements
and detailed menus, we created a seamless user experience that captures the restolounge’s unique blend of fine dining, vibrant nightlife, and breathtaking vistas.
LOGO SUITE
LOGO SUITE
The Brand Icon features a pillar-like symbol, drawn from the ‘I’ in the logo word, symbolizing both the gateway to ‘paradise’ and the architectural pillars within the restaurant. Mirrored on both
sides, this structure forms an arch—a nod to Art Nouveau’s signature curves and elegance. The logo word itself is a carefully crafted, stylized rendition of ‘Paradis,’ inspired by the graceful
repetition of arches in Art Nouveau design. Majestic and distinctive, it invites a second glance—this time, to appreciate its refined details. The logomark, a bespoke ‘P,’ symbolises Paradis in its
purest form. Its stroke subtly echoes the pillars in the Brand Icon, weaving a cohesive visual language throughout the identity. Understated yet memorable, the logomark makes an elegant, quiet
statement.
IDENTITY USAGE
IDENTITY USAGE
The identity has been meticulously designed so that all the brand elements can be extensively used to create various forms of brand expression. Serving as a lounge, restaurant and rooftop patio,
the need for Paradis visual communication is vast so an identity that is versatile to the different offerings, events and services was ideal. From patterns to symbols, each element of the identity
adds a dynamic layer to the “experience that will captivate your senses and leave you yearning for more”.
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