Lyra

Revolutionalising Modest Activewear for Women

After revolutionizing modest swimwear, Lyra (formerly Lyra Modest) set its sights on a new direction, expanding beyond swimwear into other fashion collections. Without an existing brand identity, Lyra approached us to craft a clean, established, and contemporary identity. This rebrand signals Lyra’s evolution from a modest fashion label to a go-to fashion brand, with the introduction of daywear into its collection. The identity is designed to be timeless, allowing room for future collections and positioning Lyra as a recognized name in fashion.

Brand Images - Lyra

brand colours

As part of Lyra's rebrand, we wanted to introduce colours that reflect elegance and modernity, qualities aligned with the brand’s modest fashion ethos. The inclusion of "Lyra Blue" as the brand’s

hero color adds a distinct, recognizable element that sets LYRA apart in the modest fashion space. This desaturated blue evokes a sense of calm confidence while offering a unique visual anchor

across digital and physical touchpoints. Complementing this, the lavender tones add a touch of femininity and softness. "Lyra Green" introduces an organic, grounded element that speaks to

timelessness and subtle luxury. Collectively, this palette is sophisticated and contemporary, balancing brand recognition with a sense of understated elegance.

COLOR PALETTE

Logo

For Lyra, we designed a logoword inspired by the simplicity, timelessness and subtle femininity of its brand. The logoword features a clean, sans-serif typeface that conveys modernity and

simplicity. The use of all-uppercase letters adds a sense of confidence, aligning with the brand's commitment to empowering women through modest activewear. The spacing between the letters

is balanced, ensuring readability and a sleek aesthetic. Overall, the logo effectively represents a contemporary and minimalist brand identity.