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brand colours
The trio behind BGN are unapologetic, expressive and experiential so we crated a colour palette that reflects that. The identity embraces a bold and striking color scheme, using high-contrast combinations to create a visually dynamic experience. We used vibrant hues to inject energy and personality into the design. These strong color choices not only grab attention but also reinforce the brand's unapologetic approach to marketing and business consulating.
DIGITAL EXPERIENCE
Our team designed and developed a sleek, user-friendly website for Background Noise that reflects its mission of bringing transparent, diverse, and inventive approaches to business growth. The site features a clean, modern aesthetic with a balanced colour palette and bold typography, reinforcing the brand’s commitment to clarity and innovation. Interactive elements and seamless navigation guide visitors through Background Noise’s unique approach, case studies, and service offerings, making it easy for potential partners to understand their value. The result is a digital experience that not only looks great but also effectively communicates the brand’s expertise and results-driven mindset.
LOGO
Our work with BGN to rebrand their identity and digital presence focused on creating an engaging identity that reflects the energy and diversity of the agency. The logo as a focal point of the identity was designed to graphically represent noise in a visually appealing and creative way.
GRAPHIC ELEMENTS
The graphic elements were designed as an extension of the identity. They provide emphasis, interest and movement to the identity using various graphic elements to make information and data look engaging and “sexy”. The graphical elements are used to reenforce BGN's identity and introduce “noise” to the layout.
